Breaking down wedding dress prices

When starting your bridal journey it is most likely one of the first things you did was start searching for the gown styles and designers you gravitate toward. Quickly after getting your inspiration the question of pricing and budget comes up. What do wedding dresses cost? Why are some gowns $10,000+ whereas similar styles are around $2000? Why aren't prices listed on designer and store websites? There are several reasons why one dress can cost hundreds, maybe, thousands of dollars more than a dress that looks very similar in style and silhouette. Let’s dive into these reasons so that you can feel confident in your decision when purchasing your dream wedding gown!

Quality of Materials

One of the most significant factors influencing the price difference between two similar-looking bridal gowns is the quality of materials used in their construction. High-end gowns often feature luxurious fabrics such as silk, satin, or delicate lace, which come with a higher price tag due to their superior quality and craftsmanship. On the other hand, less expensive gowns may utilize synthetic fabrics or lower-grade materials, resulting in a lower cost but potentially compromising on durability and overall aesthetic appeal. So, if you are a bride who prefers to have an heirloom quality gown that you can pass down to future generations, then choosing a gown that is higher priced and higher quality is the best decision.

Design Details and Embellishments

The intricacy of design details and embellishments can also impact the price discrepancy between bridal gowns. Dresses adorned with hand-beaded embroidery, intricate lace appliqués, or Swarovski crystal embellishments require meticulous craftsmanship and time-consuming labor, driving up their cost. Conversely, dresses with simpler designs or fewer embellishments are more affordable to produce, resulting in a lower price point. If you choose a gown that is heavily beaded with lots of detail, it will cost more than a gown that is simple in style.

Brand Reputation and Designer Label

The reputation of the bridal designer or brand behind a gown can significantly influence its price. Dresses from well-known designers or prestigious bridal labels often command a premium due to their brand reputation, exclusive designs, and perceived value. However, lesser-known or emerging designers may offer comparable styles at a more affordable price point, making them a budget-friendly option for savvy brides. So, for instance, if you have been envisioning wearing an “Eva Lendel” gown your entire life, you will be paying the price for the designer name, but also, for the quality of fabric and the superior fit.

Production Methods and Manufacturing Location

The methods and location of gown production can also impact pricing variations. Dresses manufactured in countries with lower labor costs may be more affordable than those produced in regions with higher manufacturing overheads. Additionally, dresses made through mass-production techniques or assembly-line processes tend to have lower production costs, resulting in lower retail prices. Conversely, couture gowns crafted through meticulous handwork and artisanal techniques command higher prices due to the time, skill, and expertise involved in their creation. Many of the higher-end designers make their gowns in-house, which means that they are making your gown custom to you. This is one of the main reasons for the price being higher than other gowns.

Where you purchase your bridal gown

Many bridal boutiques offer the same or similar designers. However, where the bridal boutique is located can truly affect the price of the gown. For instance, if you choose an “Allure” Bridal gown in Chicago or New York, the price of that gown may be hundreds of dollars more than the same gown in Cincinnati. The reason is, that cities such as Chicago and New York have much higher overhead costs than cities such as Cincinnati or Lexington. The cost of the gown will be reflected in the price tag because of the higher cost of larger, metropolitan cities. Therefore, shopping in smaller cities can help you save money on your bridal gown purchase.

While two bridal gowns may appear similar in style and design, their prices can vary significantly due to these five factors mentioned above. Now that you know and understand these factors, you can make the best decision that works within your style and your budget. Ultimately, the perfect bridal gown is not defined by its price tag but by how it makes you feel on your special day. Happy gown shopping, brides-to-be!